Hi, I'm Lauren Bass.

I grew up on a horse farm outside Cleveland, Ohio, where I spent my childhood riding, competing, and falling in love with the sport of show jumping. Horses taught me early what it meant to work hard, push through, and perform under pressure.

After graduating from Princeton, I moved home to Cleveland. I turned professional, trained other riders, and set my sights on international competition. For five years I ran our family equestrian business, coached other riders, and chased the goal of competing at the Olympics and World Equestrian Games.

Eventually I realized that life on the road wasn't the path I wanted long term. So I pivoted — got my MBA at Kellogg, moved to San Francisco, and built LolaBee's, an online farmers market from the ground up. In the process, I discovered I loved marketing and building businesses. I ended up selling LolaBee's to a competitor, and went on to run marketing teams at companies like Google and NerdWallet before starting my own marketing consulting practice.

Coaching has always been the common denominator

Looking back, there's a thread that runs through all of it: I was always coaching. When I was riding I coached other riders. When I was building LolaBee's, I coached our employees. As a marketing leader and consultant I coached other marketers and business leaders. No matter the field, I kept finding myself drawn to the work of helping other people grow.

Living in a pressure cooker

Pressure was the other thing that ran through all of it. I've always been drawn to high-stakes environments — competitive equestrian sport, building a company from scratch, fast-growing tech startups. I love the excitement and challenge of "going for it." And for a long time, I didn't understand the cost.

Over the years I went through cycles of burnout. After the horses, after the startup, after tech. Each time I'd recover, recalibrate, and find my way back. But the cycles kept repeating, and eventually my body started sending signals I couldn't ignore.

I developed Mast Cell Activation Syndrome, an immune condition that is worsened by stress. My doctors kept linking my symptoms back to stress, but knowing that didn't tell me what to do about it. I tried functional doctors, coaches, and therapists, and those things helped. But something was still missing.

It wasn't until I started learning how the nervous system works and doing nervous system regulation practices that things began to genuinely shift. My health improved. The chronic symptoms that had followed me for years started to ease. For the first time I felt like I was addressing the root of the pattern rather than just managing the surface.

That was the turning point.

Why this work

Around the same time, I was reminded of what it was like to truly love work. My partner DJ, who is a therapist, would come home every evening tired from a full day of sessions, and deeply fulfilled by his work. I realized I wanted to feel that way about my work again.

I enrolled in a nervous system regulation coaching certification and haven't looked back. I became a regulation coach because I wanted to bring the tools that changed my life to other driven, high-achieving people who are good at performing and quietly struggling underneath.

I know that person. I was that person. And I know what's possible on the other side.

A little more about me

I live in the Boulder, Colorado area with DJ and our two-year-old son. When I'm not coaching I'm most likely outside: hiking, skiing, riding, or taking my two-year-old on a walk. Getting outside and feeling the earth under my feet is one of the ways I come back to myself.

If any of this resonates, I'd love to connect.